Latest reports

60s to Startup Success: Perfecting Your Pitch Deck
60s to Startup Success distills years of startup expertise into quick, actionable guides designed for busy founders. In this cheat sheet, you’ll learn essential strategies to create a masterful pitch deck that captivates investors and propels your startup toward success.

Hong Kong e-commerce pulse check 2025: Understanding the current state of financial friction
But beneath that resilience lies an overlooked structural risk: the financial friction costing merchants up to 10% of revenue every month. This report highlights how founders are adapting to macro pressures, where their next wave of growth is coming from, and why payments and financial operations are becoming the biggest threat to profitability.

Embracing the New Normal: A Guide to Travel Trends 2025
This whitepaper delves into three of these emerging travel trends and offers valuable insights on how travel businesses can adapt to and capitalize on these changes as we approach the promising travel boom of 2025. Additionally, it highlights how travel businesses can leverage finance technology and automation to maximize these opportunities

Extending Your Cash Runway
With many industries now experiencing an investment winter, startups and established businesses alike are exploring alternative growth strategies, and implementing plans to help them stretch their liquidity and extend their cash runway. In this guide, learn more about:
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Guide
What’s Killing Your Profit? The Hidden Financial Risks for Marketing Agencies
Hong Kong’s marketing and advertising sector is poised to rebound in 2025. For agencies, this surge in client investment should signal growth. But in reality, higher spending doesn’t always lead to higher profits. Beneath the surface, hidden financial inefficiencies—from unfavourable FX rates and campaign overspending to costly cross-border transactions—quietly erode margins.

Guide
Where Margins Disappear: Exploring Hidden Financial Leaks in Consulting Firms
However, capturing this growth isn’t guaranteed. Behind the scenes, financial inefficiencies, especially in day-to-day operations, can quietly erode margins and limit scalability. This whitepaper uncovers the hidden financial roadblocks that often go unnoticed but significantly impact the performance and profitability of consulting firms.

Guide
Global Hiring Guide: Hire Internationally with Aspire
Hiring across borders shouldn't mean months of entity setup, legal overhead, and compliance risk. As a founder expanding into new markets, the gap between finding the right hire and getting them on payroll can cost you momentum you can't afford to lose.

Report
Whitepaper: Navigating AI in Finance
While AI has already made its mark in fields like marketing and product development, its adoption in finance has been somewhat cautious. The sensitive nature of financial operations and data, along with rigorous regulatory considerations and approval processes have contributed to this restrained approach. However, the potential of AI for finance leaders is immense, and those who delay in embracing it may soon find themselves falling behind.

Guide
The Startup CFO Playbook
More than accounting or auditing, the CFOs of today have to make sense of applying new and disruptive technology to the business while taking the driver's seat on strategic initiatives instrumental to the long term growth and success of a company.

Article
The Finance Team Your High-Growth Startup Needs
Finance teams are the heart and soul of any high-growth startup. Learn how to establish a high-performing team and what you need to manage it.
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